FAQ's - Everything you want to know

General AI & New Solutions AI 

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1. What does New Solutions AI actually do?
We design and build bespoke AI automations, chatbots and workflows that save you time, reduce costs and increase profit for businesses and marketing agencies. Our work ranges from AI-powered lead reactivation and appointment systems to advanced email and content automation. Strategic planning for Enterprise business.

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2. Who is New Solutions AI best suited for?
We primarily work with marketing agencies, appointment-based businesses, and growth-focused SMEs that want to use AI to scale operations without growing headcount at the same rate. 

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3. How is New Solutions AI different from generic AI tool vendors?
We’re not selling you “yet another platform”. We design a strategy, select or connect the right tools, and then with our partners build custom automations and chatbots that are tailored to your workflows, tone of voice and KPIs, rather than forcing you into a rigid SaaS template.

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4. Can you help if we’re just starting with AI and feel overwhelmed?
Yes. Many customers start with a free discovery or audit call where we map quick wins, risk areas, and the first automations that will give you a fast, measurable ROI before you commit to anything bigger.

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5. Do you only work with UK businesses?
No. Although we’re based in Argyll & Bute, Scotland, our AI consulting, training and automation builds are delivered globally via Google Meet, Zoom, Loom and remote deployment. 

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6. What results can businesses realistically expect from AI automation?
Independent research suggests generative AI could unlock £1.9–£3.3 trillion in annual value globally, and that up to ~57% of work hours could be automated or augmented with today’s tech when workflows are redesigned accordingly. (McKinsey & Company) In practice, our clients typically see time savings, reduced manual errors and improved conversion rates in their first few projects.

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7. Do you build everything with one large language model, or multiple?
We work with multiple LLMs, such as ChatGPT, Claude, Gemini and Perplexity. We choose the right mix based on your use case, privacy needs and budget. Our training also shows your team how to get the best from each. 

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8. Can you collaborate with our existing development or AI team?
Yes. A big part of our philosophy is “United we Conquer - Partner for Success”. We happily plug into your existing technical, marketing or sales teams and co-design solutions rather than working in a silo. 

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9. How do you ensure your AI solutions remain ethical and transparent?
We focus on explainable workflows, clear data handling, and human override where it matters (e.g. financial decisions, HR and sensitive customer interactions). We also document what each AI agent can and cannot do so stakeholders remain in control. 

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10. Can you optimise our site and content for AI search / AI overviews (not just Google blue links)?
Yes. Our AI Backlink Toolkit and content strategy work are designed to win visibility both in traditional rankings and in AI overviews by creating entity-rich, citation-friendly content and authoritative backlinks that AI systems can trust. 

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AI Strategy, ROI & Business Case

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​11. How do you calculate the ROI of AI projects? 

We start from your current costs (time, salary, tools, lost opportunity) and model the impact of automation—e.g. hours saved, higher show-up rates,i improved response times, or better email performance—against implementation and running costs, often using our AI ROI methodology and calculator framework. 

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12. What’s a sensible first AI project for a typical SME?
We usually recommend something with clear numbers and short cycles: appointment reminders, dormant lead reactivation, email deliverability, or a support chatbot that can deflect repetitive queries. These projects create measurable savings and build internal confidence. 

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13. How quickly can AI automation start paying for itself?
In many service businesses, automating a single process that eats 10–20 hours per week can cover its cost in a few months, especially when paired with improved conversion metrics such as higher show-up or response rates. 

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14. Will AI automation replace our team?
We design for “AI to enhance humans”, not “AI instead of humans”. The goal is to free your team from repetitive tasks so they can focus on higher-value work like strategy, sales and deep client relationships. Major studies show that while AI can automate large portions of tasks, human skills remain critical. (McKinsey & Company)

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15. How do you prioritise which workflows to automate first?
We look at three variables: impact (revenue or cost saving), effort (technical complexity) and risk (what happens if the AI is wrong). Low-risk, high-impact and repeatable processes like appointment reminders, database reactivation and email sequences—usually go first. 

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16. Do you provide ongoing optimisation after launch?
Yes. AI systems improve with feedback. We monitor performance, tweak prompts, adjust routing logic and add extra data sources or tools as your business grows, often as part of a retainer or “growth blueprint” arrangement. 

 

17. How do you handle AI hallucinations and bad outputs?
We mitigate hallucinations with retrieval-augmented generation (RAG), strict guardrails, fallback flows and human approval steps for high-risk actions. We also train your team on how to spot and correct low-quality outputs. 

 

18. Can AI help us compete with larger competitors?
Yes. Surveys show that around three-quarters of professionals believe AI helps small businesses compete with bigger firms by saving time, reducing costs and enabling more sophisticated marketing and customer experiences. (New York Post)

 

19. What KPIs do you typically track for AI projects?
Depending on the solution, we track metrics like time saved per task, appointment show-up rate, email deliverability and open rate, chatbot resolution rate, cost per lead, and overall revenue uplift per channel. 

 

20. How do you future-proof our AI investments as tools evolve?
We avoid hard-coding everything into one vendor. Instead we design modular architectures and document prompts and workflows so components can be swapped (e.g., from one LLM or email platform to another) without restarting from scratch. Ai 

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AI Backlink Toolkit 

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21. What is the AI Backlink Toolkit?
It’s a “stand-alone” system that shows you, step by step, how to use AI to find and secure high-quality backlinks that help you rank in both traditional search results and AI overviews—with less than 90 minutes of work per month. 

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22. How does the AI Backlink Toolkit help with AI search / AI overviews?
By focusing on authoritative, contextual backlinks and expert-driven content, the toolkit increases your brand’s likelihood of being referenced as a trusted source in AI summaries, not just standard search snippets. 

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23. Do I need paid AI subscriptions to use the toolkit?
No. The toolkit is specifically designed to work using AI tools that can be accessed with no additional subscription costs, making it ideal for smaller agencies and solo founders. 

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24. How long before I see ranking improvements from the AI Backlink Toolkit?
While SEO timelines vary by niche and competition, most sites that consistently apply strategic link-building and content over several months start to see improved visibility and higher rankings in organic search and AI overviews. 

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25. Can the AI Backlink Toolkit be used by non-technical marketers?
Yes. The system is designed as a simple process with clear steps and AI-generated outreach templates, so you don’t need to be an SEO engineer to execute it. 

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26. Is this toolkit suitable for local businesses?
Absolutely. Local brands often benefit even more because a handful of relevant local and niche backlinks can make a big difference to map pack visibility and local AI suggestions. 

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27. How does this differ from typical automated link-building tools?
Instead of blasting generic emails or buying links, the toolkit uses AI to identify relevant sites, craft personalised outreach and support long-term relationships that search engines and AI systems are more likely to trust. 

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28. Do you offer done-for-you backlink campaigns as well?
For agencies and businesses that prefer not to execute the toolkit themselves, we can design and run bespoke AI-assisted outreach and link-building programmes as a service. 

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​Premium Chatbot & AI Customer Service 

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29. What is the New Solutions AI Premium Chatbot?
It’s a bespoke, high-quality AI assistant that can handle customer queries, bookings, FAQs and more via web chat, voice, SMS or other channels, trained specifically on your business, offers and tone of voice. 

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30. How does your chatbot differ from standard website chat widgets?
Rather than a simple script, our chatbot combines retrieval-augmented generation with business rules and integrations (e.g. calendars, CRMs, databases) so it can perform useful actions as well as answer questions accurately. 

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31. Can chatbots really save us money?
Yes. Studies show AI chatbots can cut customer support costs by up to 30%, handle as much as 80% of routine queries and reduce per-interaction costs a number of tokens equating to a few pence for most enquiries. 

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32. Do your chatbots support voice as well as text?
Yes. We build voice-enabled chatbots that can speak naturally with customers. One of our clients commented that the voice “sounds good” and the bot answers every question accurately, exceeding expectations. 

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33. Can the chatbot book and manage appointments?
For appointment-based businesses, we integrate the chatbot with scheduling tools so it can book, move, cancel and confirm appointments, plus follow up no-shows and last-minute cancellations. 

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34. How do you stop the chatbot from giving wrong or risky answers?
We restrict it to approved knowledge bases, add guardrails for sensitive topics, and provide easy escalation to a human when confidence is low or the query is out of scope. Logs are monitored and improved over time. 

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35. Will customers accept talking to a bot?
When chatbots are fast, accurate and helpful, many customers are happy, especially for simple questions. Research shows that a significant share of users don’t mind speaking to bots as long as they get efficient support, which we test extensively to achieve the best possible service. Our chatbots are designed to be quicker and more acurate than a human.

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36. Can your chatbot work across channels (website, WhatsApp, SMS, etc.)?
Yes. We can connect the underlying AI brain to multiple interfaces such as website chat, WhatsApp, SMS, email, or even phone—so your customers get consistent answers wherever they reach out. One chatbot can be deployed against multiple website without an additional design cost. We have a client who found this to be an exceptional benefit across 5 websites.

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37. Do you offer training so our staff can update the chatbot?
We provide training and documentation so your team can update knowledge sources, add FAQs, and understand how to request changes to flows without needing to be developers. We offer a certain number of updates within the monthly maintenance fee

 

38. Can your chatbot integrate with our CRM or booking system?
In most cases, yes. We design integrations via APIs or no-code connectors so the chatbot can read/write customer records, update deals, or trigger internal workflows when conversations meet certain criteria. 

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Custom GPT Workshop & AI Training 

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39. What is the Custom GPT Workshop?
It’s a practical workshop where we help you design, configure and deploy a custom ChatGPT-style assistant tailored to your brand, workflows and data, and show your team how to use it safely and effectively. 

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40. Which tools do you cover in your AI training?
We train teams on ChatGPT, Claude, Gemini and Perplexity, explaining which tools are best suited for different tasks, and how to use them together for research, writing, analysis, and automation. 

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41. Who should attend your AI training sessions?
We typically train business owners, marketers, content teams, sales, admins, VAs and customer service teams. The AI training is beneficial for anyone and everyone whose work involves writing, analysis, customer contact or repeatable processes. 

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42. What’s the main benefit of learning prompt engineering?
Good prompts can transform AI from a novelty into a serious productivity multiplier. Without training, most users only realise a fraction of AI’s potential; with structured prompting skills, they can unlock the majority of its business value. 

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43. Do you help create internal “playbooks” for our team?
Yes. We can document prompt libraries, workflows and best practices for your organisation so staff can quickly access proven prompts for common tasks like content creation, research, reporting and campaign planning.

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44. Do you offer one-to-one as well as group training?
We provide one-to-one sessions, team workshops and fully tailored programmes depending on your needs and the size of your organisation. 

 

45. Can you train our agency clients under our brand?
Yes. We can work behind the scenes as your AI partner or appear as “powered by” specialists, helping you add AI training and consulting as an additional revenue stream for your agency. 

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46. Do you cover AI safety, privacy and hallucinations in training?
Absolutely. We teach how to keep data private, avoid unsafe prompts, reduce hallucinations, and add human review in the right places so AI augments rather than damages your brand. 

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47. Can you help us build internal custom assistants for specific roles?
Yes. We often build role-specific assistants (e.g. Sales Researcher, Copy Chief, Operations Co-Pilot) configured to your brand voice and processes, then train staff to use them day-to-day. 

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48. Do you provide any follow-up support after the workshop?
We can provide recorded sessions, office-hours, implementation support and refresh workshops to keep your team up to date as AI tools evolve.

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Email Alchemy 2025 & Email Automation 

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49. What is Email Alchemy 2025?
Email Alchemy is a deliverability and conversion blueprint created by Peter Trott, combining 40+ years of marketing experience with AI-driven tactics to maximise cold email performance.

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50. What kind of email results has Email Alchemy achieved?
Current campaigns using this blueprint have achieved virtually 100% deliverability and 71–86% open rates, with one client hitting a 91% open rate and 7% positive reply rate which is far above typical industry averages around 40% opens and low single-digit click rates. The results vary by niche, type of campaign and the source of the prospect list.

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51. How does AI improve email deliverability?
We use AI to optimise sender reputation, test subject lines, tune content away from spam triggers, personalise at scale and map sending patterns that inbox providers favour which are all backed by detailed screenshots and settings for platforms like Instantly.ai. 

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52. Can Email Alchemy help with both warm and cold email?
Yes. The principles of deliverability, positioning and behavioural psychology apply to cold outreach, list reactivation and nurture campaigns, with AI adjusting tone and timing based on each segment. 

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53. How does dopamine/testosterone-driven copywriting fit in?
Peter experiments with wording designed to trigger emotional and hormonal responses, borrowed from live speaking tactics—then uses AI and A/B testing to measure how different “hormone-bias” profiles affect opens and clicks. 

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54. Is this system only for tech or SaaS offers?
No. It works for agencies, consultants, local services and B2B or B2C offers, as long as you follow the technical setup (SPF, DKIM, DMARC etc.) and craft offers that genuinely match audience pain points. 

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55. Does Email Alchemy integrate with our CRM and sales process?
Yes. We can map the blueprint to your CRM so replies, clicks and booked calls flow into your pipeline and trigger the right follow-up sequences.

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56. Can you run the campaigns for us if we don’t have capacity?
We can act as your strategic partner with designing lists, offers, sequences and automations, plus training your team so you’re not permanently dependent on us. 

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57. Is Email Alchemy compliant with spam and privacy regulations?
We design outreach with consent, opt-out mechanisms and proper sender authentication, and we can advise on best-practice alignment with regulations such as GDPR and CAN-SPAM (though we always recommend legal review for your specific jurisdiction). 

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58. Will Email Alchemy help us stand out in AI-summarised inboxes?
Yes. By combining high deliverability with psychologically compelling subject lines and clear value, your emails are more likely to be highlighted, summarised favourably and engaged with when inboxes and assistants use AI to triage messages. 

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Appointment-Based Businesses & AI

 

59. What types of appointment businesses do you support?
We work with clinics, salons, dental practices, vets, coaches and any service that relies on booked appointments and needs to reduce no-shows and cancellations whilst improving customer experience. 

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60. How can AI reduce missed appointments?
Our systems send intelligent reminders, allow easy rescheduling, manage waiting lists and automatically fill cancelled slots from “please notify me” lists, which significantly improves attendance and revenue per calendar slot.

 

61. Can AI help front-of-house staff rather than replace them?
Yes. The aim is to empower the staff. By handling routine calls, FAQs and booking admin, AI frees your staff to focus on in-person client experience, upsells and higher-value service rather than chasing confirmations all day.

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62. How do smart scheduling systems work in practice?
They coordinate staff, rooms and equipment, factor in appointment types and durations, and automatically optimise your diary while sending reminders and updates to clients and staff. 

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63. Can AI help with stock and inventory around appointments?
Yes. For sectors like dental, aesthetics or veterinary, AI can forecast inventory based on appointment patterns and adjust orders to prevent stock shortages or costly overstocking. 

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64. Do you provide reporting on appointment KPIs?
We can track booking rates, no-show rates, utilisation, revenue per slot, staff productivity and campaign performance, then surface insights in dashboards or automated reports. 

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65. Can AI follow up after appointments to increase retention?
Yes. Automated post-visit messages can request feedback, share aftercare, and invite re-booking at the optimal time, improving lifetime value and reducing churn. 

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66. Is the appointment solution suitable for multi-location businesses?
We can design multi-location logic so AI routes bookings, availability and reminders correctly between sites, while centralising reporting for management. 

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Marketing Agencies & AI Automation 

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67. How do you work with marketing agencies specifically?
We act as your AI partner by helping you integrate AI into your existing services (content, ads, SEO, email) and developing new AI-driven offers you can sell to clients under your own brand. 

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68. What AI use cases work best for agencies?
Popular wins include AI-assisted copy and creatives, content optimisation, AI-driven reporting, customer journey personalisation, campaign analytics and client-facing chatbots. 

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69. Can AI really improve agency profitability?
Yes. Research shows a large portion of marketers already use AI to automate repetitive tasks and speed up content production, freeing time for higher-margin strategic work and more clients. Digital Marketing Institute

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70. How do you avoid AI making all agency content sound the same?
We build brand-specific style guides and custom GPTs, train models on your best work and add human editing passes so outputs remain distinctive and aligned with each client’s voice. 

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71. Can you help us pitch AI projects to our clients?
Yes. We can provide decks, case studies and ROI models you can rebrand, plus joint calls where we act as your technical partner. 

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72. How do agencies avoid over-promising with AI?
We encourage transparent scoping, clear limitations and phased rollouts with test segments before full deployment, so you can deliver credibly and build trust rather than hype. 

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73. Can AI help with competitive and market analysis?
Yes. AI can monitor competitor campaigns, pricing, content and sentiment and surface insights that feed into sharper strategies and positioning. 

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74. Do you help agencies with internal project management automation?
We design AI-assisted project tracking, deadline management, and status reporting that pulls data from tools you already use and generates summaries for internal and client communication. 

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75. Can you support agencies transitioning to an “AI-first” positioning?
Yes. We can help rework your offers, branding and operations so AI becomes a core part of your value proposition, supported by real case studies and delivery capability. 

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76. How does AI affect agency retainers and pricing models?
AI often lets you deliver more value per hour, so many agencies shift toward value-based or outcome-based retainers rather than purely time-based billing. We can help model and test new pricing strategies. (Bain)

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Client Re-Engagement Database Reactivation & Dormant Leads 

 

 

77. What is AI-powered database reactivation?
It’s a system that uses AI to identify and contact dormant leads via SMS, email and chat, re-qualify them at scale and pass only ready-to-talk prospects to your sales team.

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78. Why are dormant leads such a big opportunity?
You’ve already paid to acquire them. Many simply weren’t ready at the time. AI lets you rekindle those relationships at scale without tying up your team for weeks in low-value chasing. 

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79. How does the no-upfront-cost model work?
In some reactivation programmes, our fee is a percentage of the profits generated from the revived leads, aligning incentives and minimising your risk. 

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80. Which channels do you use for reactivation?
We typically start with SMS for speed and response rates, then move engaged leads into email and human or AI-assisted conversations to qualify further and book calls. 

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81. Can AI segment and personalise reactivation offers?
Yes. AI can group leads by activity, past interest, value, or recency and craft different messages for each segment, greatly improving engagement compared to one-size-fits-all blasts. 

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82. How do you prevent annoying or alienating old leads?
We use respectful copy, frequency limits and easy opt-out, and we monitor complaint rates. Because AI can test messages quickly, we converge on wording that feels helpful rather than sounding like spam. 

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83. Can the same framework be used for win-back campaigns?
Yes. The reactivation engine can also target lapsed customers with tailored offers, updates and incentives to bring them back into your ecosystem. 

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84. Do you provide reporting on the profitability of reactivation campaigns?
We track contacts reached, re-engaged leads, appointments booked, deals closed and total profit, so you can clearly see the ROI of reactivation versus net-new acquisition.

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Ethics, Data Security & Compliance 

 

85. How do you handle our data securely?
We favour tools and hosting options that comply with strong security standards, limit data retention where possible, and design solutions so sensitive data doesn’t need to leave your core systems. 

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86. Will our data be used to train public AI models?
We avoid settings and vendors that use your private data to train public models without consent. Where we rely on third-party LLMs, we configure them with enterprise or “no training” modes where available. 

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87. How do you ensure AI outputs are fair and non-discriminatory?
We test outputs across different groups, add checks and balances for sensitive decisions, and avoid using AI to make automated judgements in contexts where bias could cause harm. 

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88. Can you help us write internal AI policies for staff?
Yes. We can help define where AI is encouraged, where it’s restricted, how data should be handled, and how staff should disclose AI use to clients or customers. 

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89. Are your solutions compliant with GDPR and similar regulations?
We design with privacy by default, minimal data collection, clear consent flows and documented data processing, and we encourage clients to obtain legal advice tailored to their jurisdiction. 

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90. Can you keep sensitive industries (e.g. healthcare, finance) compliant?
We can design solutions that respect industry regulations by keeping PHI/financial data in your own systems, using AI as a drafting or decision-support layer rather than a final decision maker. 

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91. How do you prevent “rogue” AI behaviour internally?
We lock down system prompts, restrict integrations, and provide clear access control so staff can’t silently re-wire automations without oversight. Regular audits ensure systems still behave as intended. 

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92. Do you provide documentation of what each AI system does?
Yes. Every solution comes with plain-English documentation describing data sources, actions, limitations and escalation paths, so non-technical leaders understand what’s happening. 

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AI Agency Growth Blueprint, AI Marketing Service & AI ROI Tools 

 

​93. What is the AI Agency Growth Blueprint?
It’s a structured plan which is built from our experience scaling AI services for turning your agency into an AI-driven growth engine, covering offer design, lead generation, delivery frameworks and recurring revenue models.

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94. How does the Blueprint help with client acquisition?
We map AI-powered lead gen channels (cold email, database reactivation, AI-optimised content and backlinks) plus templated pitches, demos and case-study flows you can reuse across niches. 

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95. What is your AI Marketing Service?
Our AI Marketing Service blends strategy, content, email, SEO and automation into a single offering so businesses can plug into one partner instead of juggling multiple specialists and tools. 

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96. How does the AI ROI Calculator fit into your process?
We use ROI modelling to prioritise projects, set expectations and track value post-launch, helping stakeholders justify investment and decide where to expand automation next. 

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97. Can you help us build calculators or tools for our own website?
Yes. We can design custom AI-enhanced calculators (e.g. ROI, pricing, savings) that capture leads, educate prospects and position your brand as the strategic authority in your niche. 

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98. Do you support C-suite workshops and strategy sessions?
We run senior-level workshops to align leadership on AI strategy, identify risk and opportunity, and turn scattered ideas into a coherent roadmap your teams can execute.

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99. Can you white-label your AI frameworks for our agency or consultancy?
Yes. Many of our systems like Email Alchemy, appointment automations and database reactivation workflows can be adapted and white-labelled so you can deliver them under your own brand. 

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100. How do we get started with New Solutions AI?
The easiest first step is a short discovery call where we review your current workflows, identify one or two high-ROI opportunities and decide whether an audit, workshop or pilot project is the best starting point. BOOK Here.

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AI Lectures for Universities 

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101. Which students are these for?

Peter Trott delivers lecturers that are specifically aligned with the particular course. These include Artificial Intelligence, Business and Marketing. Peter has engaged with Bachelor and Masters Students. Dundee University

 

102. Are the lectures by video or in person?

Peter Trott can deliver the lectures both online or in person as required.

 

103. Are resources made available to the students post lecture?

Yes. Peter provides a slide show and links to relevant content to the senior lecturer prior to the start of the lecture. These are tailored to the content.

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104. What content should I expect?

Typically the content will cover the range of tools, strengths and weaknesses, how to plan and apply them into the  business environment, and case studies.

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105. What other talk formats are available?

Peter Trott can provide a bespoke live or video "Fireside Chat"